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The Values Challenge for Organisations



The Values Challenge

One Hour, One Value, One Change

This one-hour workshop  was developed in 2017 by the UK Values Alliance, in collaboration with the Forward Institute, the RSA (the Royal Society of Arts) and PwC as a simple, effective and practical way for organisations around the world to focus on their organisation’s values for just one hour.

This year the main theme for World Values Day on 17th October 2019 is putting values into action to enhance wellbeing, and so this year the Values Challenge looks at how organisations can support the wellbeing of its employees and stakeholders, and the wellbeing of the organisation itself,  by improving the practice of values in the organisation.

Why are values so important to organisations?
The evidence shows that when organisations have strong values embedded in their culture they perform better and have higher levels of stakeholder engagement and satisfaction.

Research published by PwC highlights that companies with distinctive and aligned cultures are 2 times more successful with execution, and 1.8 times more likely to show higher profitability and growth.

Moreover, consumers are increasingly critical of business practices that do not make a positive contribution to society. It is therefore important for companies to have a clear company story – the why, how and what of their existence. By aligning its own values with those of society, organisations can be powerful forces for positive change.

Please download the Values Guide for Organisations  to find out more about what values are, why they are important to organisations, and how to choose your values if you haven’t done so already.

Values and Wellbeing
Employees and other stakeholders need to feel that their individual values are aligned to the values of their organisation and also with what they do and experience in the organisation. When these are in line their wellbeing will be supported and they will be able to engage productively and effectively in their work. This will have a knock-on effect on the wellbeing and effectiveness of those around them and thus on the wellbeing of the whole organisation.

However, if their own values are not in line with the values and their experience of the organisation, it will have a negative impact on their wellbeing – they are likely to feel anxiety, stress and unhappiness. This “values distress” will have any impact on their own and other people’s motivation, productivity and retention, and so have a negative impact on the wellbeing of the whole organisation.

The connection between values and wellbeing is beginning to become a hot topic in many different areas of employment. For instance in the hospital/healthcare sector where junior doctors and nurses report high levels of stress arising from situations where they are unable for one reason or another to give patients urgently needed treatment. The doctors and  nurses feel great stress at not being able to express their strongly held values of caring and compassion.  Such “values distress” is of course not confined to doctors and nurses. Stressful situations where we find we cannot act in line with our values occur in every kind of work or occupation, and almost all of us will have experienced this on many occasions.  Work environments become stressful when there is a mismatch between how our values tell us how we should behave, and pressures on us that make us behave in a different way.

How the Values Challenge workshop addresses this year’s World Values Day theme of Values and Wellbeing
The Values Challenge is a one-hour workshop designed to highlight the importance of values to your organisation and to help bring those values to life. The Values Challenge is designed to be easy to organise, highly motivating and effective. We hope you will find it useful, inspiring and enriching.

This year, the Values Challenge focuses on the importance of putting values into action at work to support and enhance the individual wellbeing of employees and stakeholders and the collective wellbeing of the organisation. It does this by focusing first on the individual values of the workshop participants, and then looking at how those values might be better practised in the work environment (of course, our personal values also need to be in alignment with our organisation’s official values; this is an important but separate issue which has been addressed by the Values Challenge in previous years but is not being specifically addressed this year). It challenges us to ask:

  • To what extent are we really living our values at work every day, and what issues are we encountering in doing so?
  • What personal value could we put more effectively into action at work?
  • What specific action can we take with others that will strengthen the practice of that value and so enhance our wellbeing?
  • Can we commit to doing this on World Values Day and beyond?

If your organisation would like to join the Values Challenge, please sign up by clicking on the Take The Challenge button below and receive a free pack of resources which includes all the material and information you will need to run the workshop.

Additional Support

We believe that the Values Challenge pack of resources which you will be sent when you register for the Values Challenge should be enough to enable most organisations to hold the Values Challenge without needing outside help.

However, if your organisation would like additional support to help prepare for and facilitate the Values Challenge session, please contact any of the external facilitators listed below, who are offering to provide that support. The commercial terms would need to be agreed with the facilitator and neither World Values Day nor its organisers can accept any responsibility or liability in relation to or resulting from any such arrangement.  With that caveat, the following have offered their services to anyone looking for external facilitation:

UK Facilitators:

Lindsay West         [email protected]        www.valuescoach.co.uk

Vishal Handa         [email protected]  www.sbicoaching.com

Kathleen Sullivan   [email protected]               www.kscoaching.co.uk

Maggie Strudwick  [email protected]      www.twentytwentyhr.com

Joy Rees               [email protected]

Ruth Steinholtz      [email protected]                    www.aretework.com

Kate Chapman      [email protected] www.midoriconsulting.co.uk  Dorset, Hampshire and Sussex

Karen Mason       [email protected]     www.leadingonpurpose.org.uk  Lancashire

International Facilitators:

Kathy D’Agostino   [email protected]   New York, USA

Marta Chicano      [email protected]    Spain

Natalia Blagoeva  [email protected]    www.eudaimonia.solutions  Switzerland and Bulgaria

Carol Ring   [email protected]     https://carolring.ca/abot/    Ontario, Canada

Webex Facilitator:

Jude Tavanyar      [email protected]


Please contact us at [email protected] if you would like to offer your services as a facilitator of Values Challenge sessions, particularly if you are based outside of London, thank you.


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